BROW LAMINATION FOR BARBER: THE NEW TREND YOUR CUSTOMERS WILL LOVE
As a barber, you’re always looking for new and innovative ways to expand your services and surprise your clients. The world of beauty, styling and hair is constantly changing and there’s an emerging trend that you can’t ignore: brow lamination. This simple yet effective technique offers a perfect addition to your existing beard and hair styling offering. But what exactly is brow lamination and how can you implement it as a barber? In this blog, we’ll delve deeper into this trend and show you how to use brow lamination to give your clients an extra touch of care.
WHAT IS BROW LAMINATION?
Brow lamination is a non-invasive treatment that fixes the eyebrow hairs in the desired shape using a chemical solution. The result is a sleek, well-groomed look with a “fluffier” effect, meaning the hair is combed upwards and outwards, adding volume and definition to the brows. It’s the perfect solution for clients who suffer from patchy hair growth, sparse brows or those who simply want a bold, polished look without the need for daily styling.
WHY BROW LAMINATION IS A GREAT ADDITION TO YOUR BARBER SHOP
- A New Revenue Source
Brow lamination offers a great opportunity to expand your services and generate additional revenue. As more people opt for a sleek, well-groomed look, there is a growing demand for this treatment. By adding it to your repertoire, you can attract new clients and entice existing ones to come back for more. - Expand Your Clientele
Although barbers traditionally work with men, brow lamination can also appeal to female clients, meaning you can expand your clientele. Many women, as well as men, are now busy grooming their eyebrows, and this treatment can attract them. It is a great way to serve not only men, but women as well. - Quick and Easy
Brow lamination is a relatively quick procedure, usually within 45 minutes to an hour, depending on the condition of the client’s eyebrows. This makes it an efficient addition to your existing services. You don’t have to drastically change your regular workflow to offer this service. - Strengthen the Relationship with Clients
By offering additional services that suit the needs of your clients, you strengthen the bond with them. Clients will appreciate that you are not only grooming their beard or hair, but also helping them achieve the perfect eyebrows. This can lead to loyalty and word-of-mouth advertising, which will benefit your business.
HOW TO PROPERLY PERFORM BROW LAMINATION AS A BARBER?
Brow lamination is a treatment that requires precision. As a barber, you need to follow a few steps to ensure that the result is exactly what your client expects. Here is a basic step-by-step plan:
- Client Consultation
Always start with a short consultation to understand the client’s needs. Does the client want a dramatic change or a subtle improvement? This will help you choose the right technique and products. - Cleansing and Prep
Cleanse the eyebrows thoroughly and remove any makeup or oils so that the lamination products can adhere properly. Comb the eyebrows in the desired direction to get an idea of the final shape. - Applying the Lamination Products
The lamination process consists of several steps, including the application of a lifting lotion #1 which temporarily relaxes the eyebrow hairs so that they can be combed into the desired shape. A setting lotion #2 is then used to fix the hairs and maintain the new shape. - Adding Color (optional)
Many clients choose to add a color treatment to their eyebrows to enhance the look. This is optional, but can help create a fuller, more defined look. - Finishing and Aftercare
After the treatment, it is important to give the client aftercare instructions. They should not get their brows wet for the first 24 hours and should avoid rubbing or scratching them. This will allow the brow bomber #3 to properly penetrate the hairs and do its work. Clients should brush their brows daily to maintain results.
ESSENTIAL TOOLS AND PRODUCTS FOR BROW LAMINATION
To successfully offer brow lamination, you will need a few essential tools and products:
- Brow lamination kit: This contains all the necessary products such as lifting and setting lotions, brow bomber, and tint products.
Brushes and combs: Specific eyebrow brushes to comb the hairs in the desired direction.
Cotton pads and brushes: For cleaning the eyebrows and applying the products.
FINAL THOUGHTS
Brow lamination is more than just a trend; it is a great opportunity for barbers to expand their service offering and offer their clients a complete experience. It is fast, effective, and most importantly, lucrative. By offering this treatment, you stay relevant in an ever-changing market and give your clients the chance to walk out the door with a radiant and well-styled appearance.
So what are you waiting for? Start offering brow lamination and let your clients shine not only with their beard, but also with their eyebrows!
